Snoopy cups at Starbucks and McDonald’s SpongeBob toys are commanding huge markups on eBay
Adults are scooping up promotional items out of nostalgia — and playing into a frenzy around collectibles .
The resale market for promotional items is heating up, with limited-edition products like Starbucks' Snoopy cups and McDonald's SpongeBob toys commanding significant markups on eBay. This trend is driven in part by nostalgia, as adults seek out items that remind them of their childhood. The frenzy around collectibles has been building in recent years, with many investors and collectors seeking out rare and unique items to add to their portfolios.
This phenomenon is not unique to the food and beverage industry, as promotional items from various brands have become highly sought after by collectors. The rise of online marketplaces like eBay has made it easier for buyers and sellers to connect, driving up demand and prices for certain items. For trade professionals, this trend highlights the importance of understanding the resale market and its potential impact on brand value and revenue.
As the collectibles market continues to grow, it's worth watching how brands respond to the trend. Will they continue to produce limited-edition promotional items, or will they find new ways to engage with collectors and fans? Additionally, trade professionals should keep an eye on eBay and other online marketplaces to see how prices for these items fluctuate over time, and what this might indicate about broader market trends.
Originally reported by marketwatch.com. Trade-News adds analysis for finance & markets readers.