Marc Benioff gets a new operating chief, as Salesforce promotes Miguel Milano

The promotion of Miguel Milano to operating chief at Salesforce is a significant development in the tech industry, particularly given his background as a former Oracle executive. This move indicates that Salesforce is looking to leverage Milano's experience in driving revenue growth, which has been a key focus area for the company. As the revenue head, Milano has likely played a crucial role in shaping Salesforce's sales strategy, and his elevation to operating chief suggests that the company is looking to build on this momentum.

Milano's appointment also highlights the ongoing competition between Salesforce and Oracle, two of the major players in the customer relationship management (CRM) space. As a former Oracle executive, Milano brings valuable insights into the inner workings of a key competitor, which could help inform Salesforce's strategic decisions. Furthermore, this move may be seen as a bid to bolster Salesforce's position in the market, particularly as the company faces increasing competition from other players in the CRM and cloud computing spaces.

As the new operating chief, Milano's performance will be closely watched by industry observers and investors. Key areas to watch will include Salesforce's revenue growth, customer acquisition, and retention rates, as well as the company's ability to innovate and expand its product offerings. Additionally, the dynamics between Salesforce and Oracle will be worth monitoring, particularly if Milano's appointment leads to a more aggressive competitive posture from Salesforce. Overall, Milano's promotion has the potential to be a significant factor in shaping the future trajectory of Salesforce and the broader CRM market.

Originally reported by cnbc.com. Trade-News adds analysis for finance & markets readers.